Breakfast tacos, along with the expected breakfast-lunch fare—French toast, create-your-own omelets, burgers, sandwiches and salads—make up the menu at this emerging chain. Jimmy’s Egg competes in the family-dining space with players such as IHOP, Denny’s and Waffle House, but is exceeding those more established chains in sales growth as it concentrates its expansion in Texas, Oklahoma, Missouri and the surrounding states. A recent promotion featured lighter items.

LocationEdmond, Okla.
2014 Systemwide Sales ($000)$27,900,000
YOY Sales Change14.6%
2014 U.S. Units40
YOY Unit Change11.1%
2014 Average Unit Volume ($000)$741,000
Future 50 Year2015

*Technomic estimate

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