Apparently this ambitious bakery chain, with sights on international growth, didn’t get the memo that cupcakes are out. Appearances on the Food Network, a new cookbook and a gig catering the MTV Video Music Awards has helped keep it in the spotlight. To sweeten the franchising pot, Smallcakes began co-branding units in September 2014 with its new Smallcakes Creamery concept that serves small-batch ice cream made daily; 15 such co-branded units are on tap for 2015.
| Location | Overland Park, Kan. |
|---|---|
| 2014 Systemwide Sales ($000) | $38,700,000* |
| YOY Sales Change | 133.1% |
| 2014 U.S. Units | 88 |
| YOY Unit Change | 114.6% |
| 2014 Average Unit Volume ($000) | $600,000* |
| Future 50 Year | 2015 |
| Franchising | Yes |
*Technomic estimate
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