Taziki’s Mediterranean Cafe

When founder Keith Richards took a family trip to Greece, he brought back the idea for the now-burgeoning chain that boasts the healthfulness of the Mediterranean diet. To promote its better-for-you message, Taziki’s takes to social media with transparent posts such as “We have over 100 items made fresh daily!” and “No freezers, fryers, or microwaves.” It’s also building its following through nontraditional marketing by participating in local festivals, events and dine-arounds in its different markets, largely focused in the South.