The chicken chain with South African roots first landed in the U.S. in 2008 and has since grown its footprint, with Chicago being its most recent new market. In the last year, the chain more than doubled its sales, besting its fast-casual chicken competition that saw sales grow anywhere from 20 percent (Raising Cane’s) to less than one percent (Boston Market). Unlike others in the category, its chicken has an authentic, ethnic flair with a spicy kick, thanks to the Portuguese peri-peri sauce made from bird’s-eye chilies.
| Location | Washington, D.C. |
|---|---|
| 2014 Systemwide Sales ($000) | $32,600,000* |
| YOY Sales Change | 52.5% |
| 2014 U.S. Units | 20 |
| YOY Unit Change | 33.3% |
| 2014 Average Unit Volume ($000) | $1,900,000* |
| Future 50 Year | 2015 |
| Franchising | No |
*Technomic estimate
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