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Marketing

Restaurant marketing ideas and trends

Marketing

How ‘The Founder’ could affect McDonald’s

Moviegoers get a look at Ray Kroc's legendary enterprise behind the rise of McDonald's.

Marketing

How Culver’s handles social media

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

Instagram is proving to be the social-media platform to watch and learn from thanks to new stats and a backlash against McDonald's sponsored posts.

Brands hoped a little buzz would convince consumers to put down the candy and pick up a restaurant meal.

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Here’s a look at which rewards programs rise to the top, and why.

Customers who wear their pajamas in-restaurant and order from a select group of entrees will get a dessert free of charge.

But only on a limited scale—for right now.

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

Visually stunning sips are helping brands drive a following on the popular social site.

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