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Marketing

Restaurant marketing ideas and trends

Marketing

Restaurants’ top menu deals and discounts this winter

Chains are doubling up on new dollar menus and value meals to spark sales during this slower time of year.

Marketing

This week’s 5 head-spinning moments: Freeze frame

With change coming to the restaurant industry at warp speed, here's a snapshot of developments that signal where we might be barreling.

‘Tis the season for sales draws that go beyond gift cards.

All members will get something free when they visit a store.

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Here’s what other RLC attendees took away from Day One of the 2014 Restaurant Leadership Conference.

Purpose and tone matter as much to consumers as price and taste. So operators are turning the page on standard marketing practices to make a connection.

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

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