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Marketing

Restaurant marketing ideas and trends

Marketing

Floral exams

Even with a limited budget, flowers—fresh or faux—can increase exposure.

Marketing

Wendy’s and Burger King shift their discounting rumble to the Twittersphere

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

We know because we tried to buy one, and timed the experience.

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

The Yum Brands chain has inked a multiyear deal with the league.

How low can restaurants sink? Farther than you may have thought, suggested industry observers who set out to find that outer boundary. Here, in a special edition of Restaurant Nightmares, are the absolute worst restaurant dishes, names and demonic collaborations.

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

In 2014, Hispanics accounted for 9.7 percent of all U.S. buying power, up from 9.1 percent in 2010, from 6.7 percent in 2000 and from 5 percent in 1990.

Here’s how some concepts are spicing up sales on the industry’s second-busiest day of the year.

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