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Marketing

Restaurant marketing ideas and trends

Marketing

Some dos and don’ts of social media

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Marketing

Restaurants jump on @HiddenCash social media trend

People in big cities have been all abuzz over the hidden cash craze sweeping social media, that all started when a mysterious person (@HiddenCash) began stashing money around San Francisco.

Sweetgreen’s narrative isn’t just about food. “It’s about celebrating and living a healthy lifestyle and how food fits into that,” says co-founder Nicolas Jammet.

Catering racked up $52.3 billion in 2015, and 64% of off-premise dollars were spent at restaurants, according to Technomic’s Catering Insights Report. Here's how to get a bigger chunk of those catering dollars.

From bold marketing stunts to under-the-radar menu moves, restaurant chains are approaching sustainable business practices in new ways.

Operators are borrowing from the popular bar promotion to market salads, pizza and more.

The chicken chain goes with an unknown actor as its new colonel to “save money" for a new value offer.

The “We Beefin’” EP slams McDonald’s, Burger King and others.

Moviegoers get a look at Ray Kroc's legendary enterprise behind the rise of McDonald's.

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.

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