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Marketing

Restaurant marketing ideas and trends

Marketing

Social media tips and strategies

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Marketing

How your customers are using social media

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.