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Restaurant marketing ideas and trends
Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.
Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.
Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.
Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.
Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.
Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.
Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.
From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.
Top franchisees' take on social media marketing.
Ask any number of restaurant executives for a peek at their New Year’s resolutions and finding a way to give a jolt to traffic will top most lists.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow