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Marketing

Restaurant marketing ideas and trends

Marketing

6 horrors of gift card programs

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

Marketing

5 ways restaurants are engaging diners for Halloween

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

In a phrase: stepped-up competition for share of stomach.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

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