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Marketing

Restaurant marketing ideas and trends

Marketing

Trigger-happy branding

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Marketing

Social media watch: And the award goes to…

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Olive Garden asked a cross-functional team—finance, marketing, operations, communications and others—to build on its Never Ending Pasta Bowl promo.

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Top franchisees' take on social media marketing.

Ask any number of restaurant executives for a peek at their New Year’s resolutions and finding a way to give a jolt to traffic will top most lists.

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