Marketing

Restaurant marketing ideas and trends

Chipotle is rethinking its relationship with digital influencers

By Heather Lalley on Sep. 09, 2021

The fast casual is creating the Chipotle Creator Class, using TikTok to promote the program, with plans to “redefine the traditionally transactional relationship” between a brand and influencers.

Marketing

Burger King enlists a trio of stars to highlight its ‘real’ ingredients

By Jonathan Maze on Sep. 09, 2021

The burger chain will introduce a trio of "Keep it Real Meals" named for Cornell Haynes, or Nelly, Larissa Machado, or Anitta, and Chase Hudson, or LilHuddy.

Marketing

Brinker's It's Just Wings is getting a push from 125 college football stars

By Peter Romeo on Sep. 08, 2021

The athletes will serve as brand "ambassadors" on college campuses throughout the nation. Through a collaboration with a new app called Yolk, they'll also play games with It's Just Wings customers.

Marketing

Restaurants set to score points with football-themed menus

By Patricia Cobe on Sep. 01, 2021

After a pandemic pause last year, operators are stepping up food and drink promotions to lure fans as the NFL and college football season kicks off.

Premium

Marketing

Chipotle looks to get even more business from its most-loyal customers

By Heather Lalley on Sep. 01, 2021

The fast-casual chain, which has done more than $2 billion in digital sales so far this year, launched an expansion of its rewards program Wednesday that offers ways to earn extra points and badges by completing personalized challenges.

Marketing

Krispy Kreme doubles down, literally, on vaccines

By Jonathan Maze on Aug. 25, 2021

The doughnut chain said it would give vaccinated customers two free doughnuts any time next week.

Marketing

Taco Bell has enlisted Lil Nas X to revitalize breakfast

By Jonathan Maze on Aug. 23, 2021

The taco chain has appointed the rapper as its “chief impact officer” as part of a strategy to promote the return of breakfast to most of its restaurants.

Marketing