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Marketing

Restaurant marketing ideas and trends

Marketing

The 10 most alluring LTOs in March

Consumers rate the limited-time offers they are most likely to purchase.

Marketing

6 Mother's Day promos with a twist

Operators are offering more than just a meal for mom this year.

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

On the day it unveiled its new tuition-reimbursement plan for employees, Starbucks was met with a crush of interest from the media and corporate America pushing to know more about CEO Howard Schultz’s latest HR ploy.

As shoppers prepare to drop major dough online, restaurant brands angle for a piece of the spending spree.

Toppers Pizza mined its social feedback to come up with a riff on its signature breadsticks. The result is 3-Cheese Garlicstix—initially offered only with online orders.

As the skies darken, restaurants are lighting up with specials.

The casual chain is offering diners two of its Custom Built Combos for $20.

Word spread on social media about a small test of items intended as afternoon add-ons.

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