Restaurant marketing ideas and trends


How to handle a crisis and prevent viral negativity

Whether dealing with food contamination, a scandal (a la Subway) or simply an angry guest, negative PR can put a brand’s image—and revenue—at risk.


Behind Arby’s ‘Meats of New York’ tour

The chain took a nontraditional approach to promoting its new Manhattan location, which included a double-decker bus tour through New York City.

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

Domino’s #ifpizzacouldtweet campaign takes a look inside the “mind” of the chain’s signature product.

Los Angeles-based fast-casual Eggslut initially launched as a food truck in 2011 before settling into a space in LA’s Grand Central Market food hall.

As shoppers prepare to drop major dough online, restaurant brands angle for a piece of the spending spree.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

The chain created a catalog of 600 taco-themed GIFs, sounds and photos to celebrate the debut of the long-awaited taco emoji.

Consumers are more likely to use traditional discounting methods, despite technology’s rise.

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