Marketing
Restaurant marketing ideas and trends
Marketing
Social media watch: Taco Bell tests the emoji limits
The chain created a catalog of 600 taco-themed GIFs, sounds and photos to celebrate the debut of the long-awaited taco emoji.
Marketing
5 Instagram feeds that turn followers into restaurant customers
These chefs go beyond pretty food pictures to engage Instagram fans.
William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.
To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.