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Marketing

Restaurant marketing ideas and trends

Marketing

How Culver's uses social media to connect with customers

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Marketing

Building a local presence on Facebook

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Marketing

Franchisees in social media

By Amanda M. Westbrooks on Mar. 01, 2012

Top franchisees' take on social media marketing.

Marketing

New tools identify social media influencers

By Amanda Kooser on Mar. 01, 2012

William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.

Marketing

2012 trend book: Social media

Dec. 01, 2011

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Marketing

The writing on Facebook's wall

By Restaurant Business Staff on Nov. 09, 2011

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

Marketing

Yelp for more sales

By Peter Romeo on Oct. 04, 2011

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Marketing

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

The Top 10 independent users of social media

By Peter Romeo on Apr. 18, 2011

You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.

Marketing

How Culver’s handles social media

By Patricia Cobe on Apr. 11, 2011

Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.