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Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: ‘Tis the season

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Marketing

On-the-spot guest recovery

Complaints are unavoidable in restaurants. But how operators handle issues often dictates consumers’ brand perception, as well as their willingness to return.

Marketing

3 bold-headline restaurant confessions

By Peter Romeo on Sep. 11, 2017

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Marketing

P.F. Chang’s to offer free sushi for a day

By Restaurant Business Staff on Oct. 23, 2017

Diners can snag a free sushi roll at participating locations this Thursday.

Marketing

For Carl's Jr. and Hardee's, 2 are better than 1

By Jonathan Maze on Feb. 22, 2018

Take a look behind parent company CKE Restaurants' decision to split its twin brands.

Marketing

Restaurateurs fight for ownership—of their own names

By Heather Lalley on Apr. 23, 2018

What’s in a name? Plenty for these notable chefs, who have undergone recent legal battles over theirs.

Marketing

3 partnerships that paid off on social media

By Lisa White on Jun. 22, 2017

Recent partnerships won social media buzz for these limited-service brands.

Marketing

Burger standouts detail their marketing strategies

By Steve Holtz on Apr. 29, 2013

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Marketing

3 trendlettes we’re watching in March

By Sara Rush Wirth on Mar. 03, 2015

Restaurateurs are taking an inward look in March, examining what’s working and what’s not in their organizations and weeding out what they deem not worthy. Here are three ways business are being shaken up right now.

Marketing

Who tweeted it best?

By Kelsey Nash on Jan. 11, 2016

Brands looked to the Golden Globe Awards as a springboard to show off their menu items.

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