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Marketing

Restaurant marketing ideas and trends

Marketing

Social media watch: Taco Bell tests the emoji limits

The chain created a catalog of 600 taco-themed GIFs, sounds and photos to celebrate the debut of the long-awaited taco emoji.

Marketing

5 Instagram feeds that turn followers into restaurant customers

These chefs go beyond pretty food pictures to engage Instagram fans.

These chains are taking a different tack to drawing pigskin fans this fall.

The chain is bringing back its popular World Series promotion.

Make the most of February with these marketing occasions.

Check out what Corner Bakery, Tupelo Honey and others are doing.

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.

To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.

Los Angeles-based fast-casual Eggslut initially launched as a food truck in 2011 before settling into a space in LA’s Grand Central Market food hall.

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