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Marketing

Restaurant marketing ideas and trends

Marketing

Who has the best music in casual dining?

Music can help make or break a restaurant experience, so with help from Technomic, we found the top 10 casual-dining playlists.

Marketing

6 marketing tips to upsell cocktails

Industry pros share advice for boosting drink sales and creating a cocktail culture.

Marketing

The importance of brand trust

By Darren Tristano on Aug. 12, 2016

Until recently, consumers considered Chipotle one of the most trusted limited-service restaurant brands. After its food safety incidents, Chipotle now scores in the bottom six for brand trust.

Marketing

3 marketing ideas to snag summer vacationers

By Patricia Cobe on Aug. 10, 2016

Clever local advertising can help operators win more vacation business.

Marketing

3 ideas we stumbled upon on a road trip to Austin

By Alaina Lancaster on Jun. 30, 2016

Here’s what we discovered averaging four meals a day on a 19-hour journey to Austin, Texas.

Marketing

8 takeaways to build catering sales

By Patricia Cobe on Jun. 24, 2016

Catering racked up $52.3 billion in 2015, and 64% of off-premise dollars were spent at restaurants, according to Technomic’s Catering Insights Report. Here's how to get a bigger chunk of those catering dollars.

Marketing

Restaurants are the new office space

By Alaina Lancaster on Jun. 17, 2016

Professionals can work from anywhere these days, including your restaurant. And they're willing to pay for the privilege.

Marketing

3 trendlettes we’re watching for June

By Alaina Lancaster on May 31, 2016

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Marketing

4 ways to boost social media ROI

By Kelsey Nash on May 25, 2016

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

Marketing

How restaurants are marketing the beauty benefits of their food

By Alaina Lancaster on May 18, 2016

At a time where beauty bloggers rule the world—or, at least YouTube—some restaurants are finding success marketing the aesthetic benefits of ingredients.

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