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Marketing

Restaurant marketing ideas and trends

Marketing

Understanding Tumblr

The humble online blog has been a staple of many restaurants’ websites for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it’s a bit different than its elders. You can post photos, text and videos like with any other blog platform, but it also has a secret weapon that is catching the attention of restaurant operators: community. On Tumblr, no blog is an island.

Marketing

Should your restaurant fall for Tumblr?

The humble online blog has been a staple of many restaurants' web presence for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it's a bit different than its elders.

Marketing

Social media evolves from marketing to operations

By Amanda Kooser on Jun. 24, 2013

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Marketing

The Feltenstein Formula for better social media

By Steve Holtz on May. 30, 2013

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

Marketing

Burger standouts detail their marketing strategies

By Steve Holtz on Apr. 29, 2013

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Marketing

'Give me mas'

By Patricia Cobe on Apr. 25, 2013

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

Marketing

Getting Hispanic consumers to try your place

By Sam Smith on Apr. 24, 2013

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Marketing

2013 Social Media 50: Winning Strategies

By Amanda Kooser on Mar. 01, 2013

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

Marketing

How Culver's uses social media to connect with customers

By Amanda M. Westbrooks on May. 30, 2012

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Marketing

Building a local presence on Facebook

By Amanda M. Westbrooks on Mar. 29, 2012

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.