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Marketing

Restaurant marketing ideas and trends

Marketing

Applebee’s tries to lure millennials with hourlong video of grilling meat

The recording, one of many ASMR videos on YouTube, is intended to relax viewers and play up the brand’s comfort food offerings.

Marketing

Survey: Starbucks’ app is top among users

New data reveals consumers’ favorite restaurant loyalty apps.

Marketing

Is 50 the new 20 for Roy Rogers Restaurants?

By Peter Romeo on May 17, 2018

The quick-service chain named after a long-gone performer is aiming for fresh life, with a new spokesman and a new growth steward.

Marketing

Burger King asks Wendy’s to prom

By Heather Lalley on May 11, 2018

The two chains take to Twitter in a romance that drives engagement from thousands of fans.

Marketing

10 ways U.S. restaurants are capitalizing on the royal wedding

By Heather Lalley on May 11, 2018

It may be a long way across the pond, but that's not stopping American concepts from trying to cash in on the upcoming nuptials.

Marketing

87M adults to visit a restaurant for Mother’s Day, survey says

By Heather Lalley on May 10, 2018

Newly released data shows what sort of impact restaurateurs may see this Sunday.

Marketing

4 ways restaurants are seeking brand loyalty through app-based rewards

By Heather Lalley on May 08, 2018

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Marketing

6 LTOs that grabbed attention in April

By Patricia Cobe on May 01, 2018

Several of the month's top limited-time offers draw attention to cooking technique

Marketing

Behind Arby’s ‘Meats of New York’ tour

By Kelsey Nash on Jul. 28, 2016

The chain took a nontraditional approach to promoting its new Manhattan location, which included a double-decker bus tour through New York City.

Marketing

A match made in Texas

Sponsored content from our partner Bush’s Best® on Feb. 25, 2016

It was Texas pride brought together Chili’s Grill & Bar and Tito’s Handmade Vodka, and the results of the partnership were spirited.

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