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Marketing

Restaurant marketing ideas and trends

Marketing

Some dos and don’ts of social media

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Marketing

More Social Media, Food Trucks Ahead In 2011, NRA Says

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Marketing

Social media tips and strategies

By Sam Smith on Jan. 03, 2011

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

Marketing

How your customers are using social media

Dec. 09, 2010

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

Marketing

Social media done right

By Restaurant Business Staff on Jun. 01, 2010

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Marketing

The press's love affair with Firehouse Subs

By Restaurant Business Staff on Mar. 01, 2010

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Marketing

The Social Marketing Revolution

By Restaurant Business Staff on Aug. 21, 2009

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Marketing

The African-American Food Dollar

By Restaurant Business Staff on Aug. 01, 2008

They are every operator’s dream: loyal customers who enjoy trying new cuisines and who are receptive to advertising messages. The demographic? African-Americans.

Marketing

Mothers as customers

By Restaurant Business Staff on Mar. 12, 2005

American mothers, all 82.5 million of them, are—surprise!—quite often swayed by the whims and desires of their children.