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Marketing

Restaurant marketing ideas and trends

Marketing

The RB/FSTEC awards: digital all-stars

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Marketing

Culinary classes are catching on

Teaching classes in restaurants is a popular way to reach new customers, bring in more revenue, reward frequent guests or showcase an event space.

Your restaurant may have delectable food, unrivaled service and charming style, but without unique restaurant marketing to reflect these features, no one will ever know. Here’s a compilation of five unique and unusual restaurant marketing tips you can try to get more customers through your door.

Whether a chain or a concept branching outside its home base, opening in a new area means engaging consumers who don’t necessarily know your brand.

Operators are willing to give freebies to help foster that bond and technology is making it easier to target offers through loyalty programs and apps.

In 2014, Hispanics accounted for 9.7 percent of all U.S. buying power, up from 9.1 percent in 2010, from 6.7 percent in 2000 and from 5 percent in 1990.

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

Attendees heard tips from chain leaders like Piada’s Chris Doody and were given an update on menu labeling by the NRA’s expert on the topic.

The industry is abuzz with insights about the ever-expanding Hispanic market. Hispanic millennials represent a unique opportunity for operators, but in order to attract them, operators need to understand what makes them tick.