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Restaurant marketing ideas and trends


Applebee’s tries to lure millennials with hourlong video of grilling meat

The recording, one of many ASMR videos on YouTube, is intended to relax viewers and play up the brand’s comfort food offerings.


Survey: Starbucks’ app is top among users

New data reveals consumers’ favorite restaurant loyalty apps.

The quick-service chain named after a long-gone performer is aiming for fresh life, with a new spokesman and a new growth steward.

The two chains take to Twitter in a romance that drives engagement from thousands of fans.

It may be a long way across the pond, but that's not stopping American concepts from trying to cash in on the upcoming nuptials.

Newly released data shows what sort of impact restaurateurs may see this Sunday.

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Several of the month's top limited-time offers draw attention to cooking technique

The chain took a nontraditional approach to promoting its new Manhattan location, which included a double-decker bus tour through New York City.

It was Texas pride brought together Chili’s Grill & Bar and Tito’s Handmade Vodka, and the results of the partnership were spirited.

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