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Marketing

Restaurant marketing ideas and trends

Marketing

Understanding Tumblr

The humble online blog has been a staple of many restaurants’ websites for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it’s a bit different than its elders. You can post photos, text and videos like with any other blog platform, but it also has a secret weapon that is catching the attention of restaurant operators: community. On Tumblr, no blog is an island.

Marketing

Should your restaurant fall for Tumblr?

The humble online blog has been a staple of many restaurants' web presence for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it's a bit different than its elders.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

In the mind of marketing consultant Tom Feltenstein, branding is how your brand makes people feel about themselves.

As the executives of Burger King and Five Guys revealed during a session at the Restaurant Leadership Conference, their brands share a conscious commitment to style over substance in their marketing approaches.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.