Marketing

Restaurant marketing ideas and trends

Restaurants are the new office space

Professionals can work from anywhere these days, including your restaurant. And they're willing to pay for the privilege.

Marketing

3 trendlettes we’re watching for June

Three major U.S. restaurant chains are giving their social media and loyalty programs a twist. Will those changes be brilliant, or a bust?

Marketing

4 ways to boost social media ROI

By Kelsey Nash on May 25, 2016

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

Marketing

How restaurants are marketing the beauty benefits of their food

By Alaina Lancaster on May 18, 2016

At a time where beauty bloggers rule the world—or, at least YouTube—some restaurants are finding success marketing the aesthetic benefits of ingredients.

Marketing

6 chains acing Hispanic marketing

By Sara Rush Wirth on May 12, 2016

With Hispanics accounting for roughly one in five visits to restaurants, smart operators are setting their sights on that market. Here are the brands doing the best job.

Marketing

Cinco de Mayo promos from left field

By Kelsey Nash on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing