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Marketing

Restaurant marketing ideas and trends

Marketing

5 tips for optimizing mobile apps and loyalty programs

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Marketing

America’s most polarizing restaurant brands

Chick-fil-A, Papa John’s and Starbucks show the greatest divide among Democrat and Republican diners in a new survey.

Marketing

The 10 most alluring LTOs in March

By Patricia Cobe on Apr. 03, 2018

Consumers rate the limited-time offers they are most likely to purchase.

Marketing

Restaurants look to dish out tax breaks

By Lisa White on Apr. 11, 2017

Here are some discounts and freebies being used to draw diners this Tax Day.

Marketing

More Social Media, Food Trucks Ahead In 2011, NRA Says

By Restaurant Business Staff on Feb. 03, 2011

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Marketing

28 social media ideas to steal

By Restaurant Business Staff on Sep. 11, 2014

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Marketing

Study: Paper coupons still king

By Kelsey Nash on Nov. 13, 2015

Consumers are more likely to use traditional discounting methods, despite technology’s rise.

Marketing

Right—and wrong—ways to close for good

By Sara Rush Wirth on Aug. 26, 2016

Here are six ways to preserve your image when closing a restaurant.

Marketing

How to engage guests around sustainability

By Brett Dworski on Jul. 26, 2017

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

By Lisa White on Oct. 10, 2017

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

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