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Marketing

Restaurant marketing ideas and trends

Marketing

5 tips for optimizing mobile apps and loyalty programs

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Marketing

America’s most polarizing restaurant brands

Chick-fil-A, Papa John’s and Starbucks show the greatest divide among Democrat and Republican diners in a new survey.

Consumers rate the limited-time offers they are most likely to purchase.

Here are some discounts and freebies being used to draw diners this Tax Day.

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Consumers are more likely to use traditional discounting methods, despite technology’s rise.

Here are six ways to preserve your image when closing a restaurant.

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

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