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Marketing

Restaurant marketing ideas and trends

Marketing

This week's restaurant nightmares: Rats, liars and Gordon Ramsay

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

Marketing

This time, a woman will play Colonel Sanders

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

The chain is also testing a fast-casual option within its restaurants.

From spinning a losing streak to knowing when to lay low, here are some recent lessons operators have learned on social media.

William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.

To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.

Los Angeles-based fast-casual Eggslut initially launched as a food truck in 2011 before settling into a space in LA’s Grand Central Market food hall.

These chefs go beyond pretty food pictures to engage Instagram fans.

These chains are taking a different tack to drawing pigskin fans this fall.

The chain is bringing back its popular World Series promotion.

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