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Marketing

Restaurant marketing ideas and trends

Marketing

What to know before partnering with a web star

Just Salad shares what it’s figured out about the art of this growing practice.

Marketing

Quaker Steak & Lube tries a Tuesday traffic booster

The casual chain has added a $10 Tuesdays deal.

Marketing

Wendy's has a frozen beef with McDonald's

By Jonathan Maze on Mar. 07, 2018

The chain reminds its Twitter followers that its rival still has some frozen burgers.

Marketing

This week’s restaurant nightmares: Speaking sans thinking

By Peter Romeo on Jul. 26, 2017

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

Marketing

Understanding Tumblr

By Amanda Kooser on Aug. 27, 2013

The humble online blog has been a staple of many restaurants’ websites for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it’s a bit different than its elders. You can post photos, text and videos like with any other blog platform, but it also has a secret weapon that is catching the attention of restaurant operators: community. On Tumblr, no blog is an island.

Marketing

Apps usurp coupons as customer incentive

By Sara Rush Wirth on Jul. 28, 2015

Operators are willing to give freebies to help foster that bond and technology is making it easier to target offers through loyalty programs and apps.

Marketing

7 restaurant gimmicks tied to the Super Bowl

By Peter Romeo on Feb. 04, 2016

The industry isn’t letting a golden marketing opportunity pass it by.

Marketing

7 restaurant attempts to snag gift business

By Jackson Lewis on Dec. 07, 2016

With consumers prowling stores and the internet for gift ideas, some restaurants are ready with suggestions that could also make their holidays a little happier.

Marketing

Mastering social media’s new tools

By Benita Gingerella and Lisa White on Sep. 18, 2017

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Marketing

Chains unveil web deals around Cyber Monday

By Restaurant Business Staff on Nov. 27, 2017

Wendy’s is just one of the restaurant brands angling to boost digital business.

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