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Restaurant marketing ideas and trends


Mystery offerings can draw a crowd

With POS data capturing every customized order, developing a secret menu can be as straightforward as reading data and building codes and cache for off-menu favorites.


6 horrors of gift card programs

Gift card programs are beneficial for top-line revenue, but at the same time, they can become a drain on accounting resources and add friction to franchisee relationships.

A new report gives a glimpse into some of the outreach tactics restaurants are using online.

Operators are putting their own spins on the standard romantic dinner.

Consumers are going big for breakfast, and crave-ability can drive sales.

In a phrase: stepped-up competition for share of stomach.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

There’s almost always some consumer pushback when a restaurant pulls an item off the menu.

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

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