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Marketing

Restaurant marketing ideas and trends

Marketing

Getting Hispanic consumers to try your place

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Marketing

2013 Social Media 50: Winning Strategies

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

Culver’s, a quick-service burger chain that started in Sauk City, Wis. and now has 451 restaurants in 19 states, married its “Welcome to Delicious” story across traditional and social media.

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Top franchisees' take on social media marketing.

William M. “Marty” Kotis III, president and CEO of Restaurant Investors, knows that Dogfish Head is one of the top social media influencers for the topic of beer. Connecting with the micro-brewery to promote a beer dinner at Darryl’s Wood Fired Grill in Greensboro, North Carolina, could be a big boost for his restaurant. He knows all of this thanks to a service called Klout that measures the social media influence of people, businesses and brands.

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Forecasters have divined a larger sales role for social media in 2012 and beyond, but that’s where the crystal ball goes wonky. Fortunately for restaurateurs, Facebook has agreed to foretell some of the why’s and how’s for their channel.

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).