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Restaurant marketing ideas and trends
Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."
The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.
Here’s how some operators are moving beyond cookie-cutter marketing.
Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.
Even with a limited budget, flowers—fresh or faux—can increase exposure.
The brands trash-talk one another about which has the poor deal.
Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.
We know because we tried to buy one, and timed the experience.
Au Bon Pain is the latest brand to unveil an endless pass of sorts.
The Yum Brands chain has inked a multiyear deal with the league.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow