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Marketing

Restaurant marketing ideas and trends

Marketing

Portillo’s launches ad campaign featuring over-the-top fan tweets

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

Marketing

Pizza Hut kicks off its NFL sponsorship

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

Here’s how some operators are moving beyond cookie-cutter marketing.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Even with a limited budget, flowers—fresh or faux—can increase exposure.

The brands trash-talk one another about which has the poor deal.

Managing social media can be overwhelming, but at Arby’s headquarters in Atlanta, the three-person social media team handles the task in-house—literally.

We know because we tried to buy one, and timed the experience.

Au Bon Pain is the latest brand to unveil an endless pass of sorts.

The Yum Brands chain has inked a multiyear deal with the league.

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