Restaurant marketing ideas and trends


The restaurant marketing team of the future

Here’s how operators are looking ahead and staffing up for more digital times.


McDonald’s pushes its Dollar Menu with a game show

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

A flurry of new research shows how consumer issues are challenging the industry—and Chipotle in particular.

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

You’d think that celebrity chefs would make their restaurants the stars of social media. But in our rankings of independent restaurants, the most avid users are hardly household names. Big name chefs, it seems, prefer to tweet and post under their own names, not their restaurants’ or company’s.

A look around at the competitions seems to show just as many social media successes (Starbucks) as stumbles (McDonald’s). Where should you focus your efforts in the coming year? We asked a few social media superstars for their advice.

Whataburger has a slam dunk with a Twitter post featuring an NBA star.

Industry pros share advice for boosting drink sales and creating a cocktail culture.

A look at some mobile eateries that have caught our attention.

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

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