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Marketing

Restaurant marketing ideas and trends

Marketing

Popeyes launches a loyalty program

 By Jonathan Maze on Jun. 16, 2021

The chicken chain is creating a meal specifically for new loyalty members as it works to build membership.

Marketing

Why restaurants should care about the changes afoot for college football

 By Peter Romeo on Jun. 14, 2021

A proposed change in the playoff process would afford restaurants considerably more promotional opportunities this winter.

Marketing

4 restaurant marketing moves that still merit a ‘Huh?’

By Peter Romeo on Jun. 09, 2021

This week's curveball from Taco John's is the latest off-beat attention-grabber to prompt some head shaking.

Marketing

Domino's gets into NFTs with latest Noid promotion

By Joe Guszkowski on Jun. 08, 2021

The pizza chain's nemesis is auctioning off some of its weapons as one-of-a-kind digital assets.

Marketing

Burger King ties its chicken sandwich to LGBTQ rights

By Jonathan Maze on Jun. 07, 2021

The chain will donate to the Human Rights Campaign for every Ch’King it sells this month. Some saw it as a dig at Chick-fil-A.

Marketing

Latest vaccine incentives could be a shot in the arm for restaurants, bars

By Peter Romeo on Jun. 03, 2021

The latest round of enticements for the uninoculated include free drinks at a favored eating or drinking spot.

Marketing

Sweetgreen stands behind investor-ambassador Osaka

By Heather Lalley on Jun. 02, 2021

Less than a month after announcing the fast casual’s partnership with tennis star Naomi Osaka, the athlete withdrew from the French Open to prioritize her mental health.

Marketing

Chipotle adds digital-only menu items for Pride Month

By Heather Lalley on Jun. 01, 2021

The chain partnered with drag queens to create three limited-time dishes, with $1 from each going to an organization that supports human rights, trans people and the LGBTQIA+ community.

Marketing

Outback parent Bloomin' Brands names a new CMO

By Peter Romeo on Jun. 01, 2021

Danielle Vona, a veteran of Sonic and Pepsico, moves up from CMO of Outback.

Marketing

Sweetgreen updates its branding

By Heather Lalley on May 26, 2021

The fast-casual salad chain has a new logo and a new visual identity that will be seen on employee uniforms, signage, social media, digital products and inside its restaurants.

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