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Restaurant marketing ideas and trends


Social media becomes No. 1 form of restaurant marketing

On a global basis, that channel is also viewed as the most effective tool for boosting business, according to new research.


This week's restaurant nightmares: Rats, liars and Gordon Ramsay

Shake Shack's reputation might have been nibbled by rats, and that wasn't the only example of recent bad publicity for restaurateurs.

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

The chain is also testing a fast-casual option within its restaurants.

Visually stunning sips are helping brands drive a following on the popular social site.

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

In the Social Media Age, the language that constitutes a formal complaint has evolved.

Los Angeles-based fast-casual Eggslut initially launched as a food truck in 2011 before settling into a space in LA’s Grand Central Market food hall.

These chefs go beyond pretty food pictures to engage Instagram fans.

These chains are taking a different tack to drawing pigskin fans this fall.

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