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Olive Garden

Operations

Talk of the industry this week: On-premise dining

 By Peter Romeo on Jan. 15, 2020

Or at least that was a major theme at the ICR Conference, where three dozen chains aired their strategies and financial results.

Marketing

Value pitches dominate start of QSRs' ad year

 By Peter Romeo on Jan. 10, 2020

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Workforce

LongHorn's labor approach yields 6.7% comp rise, Darden says

By Peter Romeo on Dec. 19, 2019

The casual steak chain outperformed all of its sister operations, largely because of how it handled personnel, its parent company said. Olive Garden's comps rose 1.5%.

Marketing

Which restaurant chains are winning in holiday advertising?

By Peter Romeo on Dec. 17, 2019

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Financing

Darden tries a new remedy for Cheddar’s

By Peter Romeo on Sep. 19, 2019

After data revealed an unexpected marketing issue for the chain, management pulled back on advertising and started working on an adjusted plan.

Marketing

5 restaurant publicity stunts aimed at holding late-summer traffic

By Peter Romeo on Aug. 13, 2019

Are they likely to succeed in snagging attention and sales? Decide for yourself.

Marketing

Olive Garden to offer a lifetime version of its pasta pass

By Peter Romeo on Aug. 12, 2019

Winners will have the opportunity to buy a special version for an additional $400.

Operations

Olive Garden tries new off-premise moves

By Peter Romeo on Jun. 20, 2019

The Darden Restaurants holding is still a no-go on small-order delivery, but its catering program is moving within reach of couples.

Operations

Chili’s adds delivery through exclusive deal with DoorDash

By Peter Romeo on Jun. 11, 2019

The third-party service also becomes the exclusive delivery partner of Maggiano’s.

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