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Marketing

Restaurant marketing ideas and trends

Marketing

The restaurant marketing team of the future

Here’s how operators are looking ahead and staffing up for more digital times.

Marketing

McDonald’s pushes its Dollar Menu with a game show

The chain enlists Alfonso Ribeiro and Wink Martindale to sell its new $1 $2 $3 Dollar Menu

Brands are showing off their mischievous sides with creative—and cringe-worthy—hijinks.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

Restaurateurs spit at the mention of Yelp, but a new Harvard study suggests the outraged should quit grumbling and work toward a better review from the service’s civilian critics.

Conventional business wisdom says it costs five to 10 times more to acquire a new customer than to keep an existing one.

Restaurant brands tried to capture the buzz of the American Music Awards to drum up excitement for their offerings.

Snapchat in recent months has debuted an interface that puts branded content front and center. Here’s how some companies are getting results.

Keep tabs on operators' latest strategies for ensuring their restaurants are worthy of the perfect Instagram shot.

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

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