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Marketing

Restaurant marketing ideas and trends

Marketing

Taco Bell brings back its Steal a Base, Steal a Taco promotion

 By Jonathan Maze on Oct. 16, 2020

The chain is bringing back its World Series promotion for the ninth year, and this time the company is bringing its app in on the game.

Marketing

Chipotle takes its Halloween promo virtual

 By Heather Lalley on Oct. 15, 2020

The chain’s 20th annual Boorito promo will now hand out 500,000 BOGO entrees through its social media channels.

Marketing

TGI Fridays launches plant-based chili with a Potato in Chief as spokesperson

By Patricia Cobe on Oct. 14, 2020

Presidential candidate Loaded Potato Skin ties the chain’s new menu item into the election.

Marketing

Qdoba hires veteran PepsiCo marketer as CMO

By Joe Guszkowski on Oct. 12, 2020

Jeannie Cho will take over the chain’s marketing and brand strategy as it looks to grow.

Marketing

Operators weigh the risk of wading into politics during a contentious election

By Heather Lalley on Oct. 09, 2020

Some are diving in, while others are staying out of the fray, but still finding ways to get employees and customers politically engaged.

Marketing

McDonald’s latest collaboration is with reggaeton artist J Balvin

By Jonathan Maze on Oct. 05, 2020

The chain has started selling the J Balvin Meal, featuring a Big Mac, fries and an Oreo McFlurry.

Marketing

Taco Bell is launching an e-gifting service

By Jonathan Maze on Oct. 02, 2020

The chain plans to launch its “Taco Gifter” app on Monday and will give away a free taco to the first 10,000 users.

Marketing

Dan Wheeler joins Uncle Julio’s as CMO

By Peter Romeo on Sep. 30, 2020

Among his responsibilities will be the development of a virtual concept.

Marketing

As demand for Travis Scott burgers soars, some McDonald's locations run out of beef

By Jonathan Maze on Sep. 16, 2020

The company is shifting control of its supply chain amid shortages of some supplies, including Quarter Pounder beef and bacon, as sales far exceed expectations.

Marketing

Looking to push an advantage, McDonald's ramps up its marketing

By Jonathan Maze on Sep. 15, 2020

The company introduces Spicy Chicken McNuggets Wednesday on the heels of its popular Travis Scott promotion.

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