Younger sports fans can have Buffalo Wild Wings, and single men are welcome to park themselves at a Hooters if they want to catch a title fight and ogle the servers. Arooga's aims for sports-loving families, balancing accessibility (more than 80 menu items under $8.99, TVs showing women's sports along with the usual male-focused fare) with a dash of the upscale. Customers can still have their wings, but the choice extends to a meatless version. Ditto for the nachos, chili cheese fries, brats and chili: Each is available in a plant-based form. The promise is a better dining experience—"Our housemade food is prepared by chefs instead of factory workers," boasts the website—with the traditional strengths of a sports bar. The chain is testing a new prototype, Arooga's Tap & Kitchen, that amps up the beer selection to 45 drafts.
| Location | Harrisburg, Pa. |
|---|---|
| 2018 Systemwide Sales ($000,000) | $48 |
| YOY Sales Change | 28.6% |
| 2018 U.S. Units | 20 |
| YOY Unit Change | 33.3% |
| 2018 Average Unit Volume ($000) | $2,436 |
| Future 50 Year | 2019 |
| Franchising | Yes |
*Technomic estimate
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