Younger sports fans can have Buffalo Wild Wings, and single men are welcome to park themselves at a Hooters if they want to catch a title fight and ogle the servers. Arooga's aims for sports-loving families, balancing accessibility (more than 80 menu items under $8.99, TVs showing women's sports along with the usual male-focused fare) with a dash of the upscale. Customers can still have their wings, but the choice extends to a meatless version. Ditto for the nachos, chili cheese fries, brats and chili: Each is available in a plant-based form. The promise is a better dining experience—"Our housemade food is prepared by chefs instead of factory workers," boasts the website—with the traditional strengths of a sports bar. The chain is testing a new prototype, Arooga's Tap & Kitchen, that amps up the beer selection to 45 drafts.

LocationHarrisburg, Pa.
2018 Systemwide Sales ($000,000)$48
YOY Sales Change28.6%
2018 U.S. Units20
YOY Unit Change33.3%
2018 Average Unit Volume ($000)$2,436
Future 50 Year2019
FranchisingYes
*Technomic estimate

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