While it once relied more on organic growth, the made-to-order doughnut brand is getting more deliberate about its strategy for expansion. "We're becoming more intentional about our growth," founder Russ DiGilio told Restaurant Business earlier this year. The 12-year-old concept has found that it does particularly well in tourist areas—both year-round and seasonal spots. "Both those markets show tremendous return on investment," said DiGilio, in part because the doughnut-making process takes place in front of the guests, creating an entertaining experience.
| Location | Mechanicsburg, Pa. |
|---|---|
| 2018 Systemwide Sales ($000,000) | $32* |
| YOY Sales Change | 38.5% |
| 2018 U.S. Units | 80 |
| YOY Unit Change | 37.9% |
| 2018 Average Unit Volume ($000) | $470* |
| Future 50 Year | 2019 |
| Franchising | Yes |
*Technomic estimate
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