Coffee drinkers aren't likely to find a Unicorn Macchiato or a Juniper Latte at Philz, a purist's haven that offers joe brewed pour-over-style, one cup at a time. Customers are encouraged to customize their eye-openers, but the emphasis is on picking the right sort of bean, not doctoring a good brew with glitter or gold flakes so it looks better on Instagram. An array of bowls and dressed-up toasts are also available. And, yes, there is a Phil.

2018 Systemwide Sales ($000,000)$27*
YOY Sales Change27.6%
2018 U.S. Units52
YOY Unit Change23.8%
2018 Average Unit Volume ($000)$580*
Future 50 Year2019
FranchisingNo
*Technomic estimate

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