One of the earlier entrants in the Mediterranean fast-casual market, Roti is striving to differentiate itself within that now-crowded field with some service-streamlining technology. The chain is installing kiosks where patrons can input as highly customized of an order as they desire. If they want to save additional time, they can make their selection en route to the restaurant via Roti's app. When the food is ready, the customer is alerted as to which door on a wall of shuttered cubbies to open for the fare. The setup is a knockoff of the serving system that generated reams of publicity a few years ago for a now derailed concept called Eatsa. Instead of selling sandwiches and salads, Eatsa turned into more of a technology company following an infusion of cash from private-equity firm Valor Equity Partners. The same outfit also has a holding in Roti.
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