The original premise of fast casual was to combine a kitchen that could match the quality of a full-service operation's back of house with a bare-bones serving style more typical of a fast-food joint. Fifteen-year-old Cafe Zupas assures consumers it's stuck to that model. All the soups, salads and sandwiches are made from scratch, down to the dressings and garnishes. The nearly 60-unit chain describes its kitchen as "open-source" and "intentionally transparent," or what a full-service rival might call a display kitchen. "You'll find real, whole food that is prepared daily on-site, in-sight," from 203 ingredients, pledges the concept's website. An example: the recent limited-time offer of asparagus cauliflower soup.

LocationSandy, Utah
2018 Systemwide Sales ($000,000)$42*
YOY Sales Change27.1%
2018 U.S. Units56
YOY Unit Change24.4%
2018 Average Unit Volume ($000)$835*
Future 50 Year2019
FranchisingNo
*Technomic estimate

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