The burger chain launched in Southern California with its signature patty made with 50% beef and 50% bacon. The full-service concept has since expanded its menu beyond its bacon-y burger, promoting options such as a vegan mushroom-based burger—which it ran as a "Battle of the Burgers" LTO against its 50/50 Shroomin Burger—signature beers developed in collaboration with breweries and outrageous shakes designed for Instagram at select locations. The chain also launched a rewards app to drive loyalty.
|Location||Anaheim Hills, Calif.|
|2018 Systemwide Sales ($000,000)||$32*|
|YOY Sales Change||34.0%|
|2018 U.S. Units||11|
|YOY Unit Change||37.5%|
|2018 Average Unit Volume ($000)||$3,400*|
|Future 50 Year||2019|