The burger chain launched in Southern California with its signature patty made with 50% beef and 50% bacon. The full-service concept has since expanded its menu beyond its bacon-y burger, promoting options such as a vegan mushroom-based burger—which it ran as a "Battle of the Burgers" LTO against its 50/50 Shroomin Burger—signature beers developed in collaboration with breweries and outrageous shakes designed for Instagram at select locations. The chain also launched a rewards app to drive loyalty.

LocationAnaheim Hills, Calif.
2018 Systemwide Sales ($000,000)$32*
YOY Sales Change34.0%
2018 U.S. Units11
YOY Unit Change37.5%
2018 Average Unit Volume ($000)$3,400*
Future 50 Year2019

*Technomic estimate

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