The burger chain launched in Southern California with its signature patty made with 50% beef and 50% bacon. The full-service concept has since expanded its menu beyond its bacon-y burger, promoting options such as a vegan mushroom-based burger—which it ran as a "Battle of the Burgers" LTO against its 50/50 Shroomin Burger—signature beers developed in collaboration with breweries and outrageous shakes designed for Instagram at select locations. The chain also launched a rewards app to drive loyalty.
| Location | Anaheim Hills, Calif. |
|---|---|
| 2018 Systemwide Sales ($000,000) | $32* |
| YOY Sales Change | 34.0% |
| 2018 U.S. Units | 11 |
| YOY Unit Change | 37.5% |
| 2018 Average Unit Volume ($000) | $3,400* |
| Future 50 Year | 2019 |
| Franchising | Yes |
*Technomic estimate
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