Its tagline, “Food with roots,” reinforces B.Good’s ethos of local sourcing, farmer partnerships and sustainability. Although it’s positioned as a better-burger concept, the fast casual’s menu extends far beyond, offering a changing roster of seasonal salads and a large selection of kale and grain bowls. B.Good originated in Boston and began franchising in 2013; its 53 locations are now spread across 12 states as well as Canada, Germany and Switzerland.

2017 Systemwide Sales ($000)$50*
YOY Sales Change38.9%
2017 U.S. Units53
YOY Unit Change32.5%
2017 Average Unit Volume ($000)$1,100*
Future 50 Year2018
FranchisingYes
*Technomic estimate

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