The customizable, made-to-order format works for bowls and pizzas—so why not doughnuts? That’s the premise behind this 12-year-old chain, which focuses on warm cake doughnuts topped with a choice of icings and toppings such as peanuts, marshmallow and salted caramel. Stores feature a viewing area, so guests can watch the doughnut-making process. The chain is currently testing online ordering, with plans to roll the program out nationwide by the end of the year. 

LocationMechanicsburg, Pa.
2017 Systemwide Sales ($000)$24*
YOY Sales Change72.9%
2017 U.S. Units58
YOY Unit Change48.7%
2017 Average Unit Volume ($000)$500*
Future 50 Year2018
FranchisingYes
*Technomic estimate

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