The customizable, made-to-order format works for bowls and pizzas—so why not doughnuts? That’s the premise behind this 12-year-old chain, which focuses on warm cake doughnuts topped with a choice of icings and toppings such as peanuts, marshmallow and salted caramel. Stores feature a viewing area, so guests can watch the doughnut-making process. The chain is currently testing online ordering, with plans to roll the program out nationwide by the end of the year. 

LocationMechanicsburg, Pa.
2017 Systemwide Sales ($000,000)$24*
YOY Sales Change72.9%
2017 U.S. Units58
YOY Unit Change48.7%
2017 Average Unit Volume ($000)$500*
Future 50 Year2018

*Technomic estimate

For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:

Find Out More