HopCat is proof that casual dining still has plenty of potential, though don’t suggest it’s in the same class as the big casual-dining brands. The concept takes pride in being an anti-chain chain, with designs specific to each location. Ditto for the 100-plus selection of beers in each store, curated by that location’s full-time beer program manager. Attitude abounds, as evidenced by the name given to its signature fries selections: Crack Fries (spiced with cracked black pepper), Vladimir Poutine and Sloppy Crack Fries (topped with sloppy Joe).
|Location||Grand Rapids, Mich.|
|2017 Systemwide Sales ($000,000)||$48*|
|YOY Sales Change||48.9%|
|2017 U.S. Units||16|
|YOY Unit Change||23.1%|
|2017 Average Unit Volume ($000)||$3,400*|
|Future 50 Year||2018|