HopCat is proof that casual dining still has plenty of potential, though don’t suggest it’s in the same class as the big casual-dining brands. The concept takes pride in being an anti-chain chain, with designs specific to each location. Ditto for the 100-plus selection of beers in each store, curated by that location’s full-time beer program manager. Attitude abounds, as evidenced by the name given to its signature fries selections: Crack Fries (spiced with cracked black pepper), Vladimir Poutine and Sloppy Crack Fries (topped with sloppy Joe). 

LocationGrand Rapids, Mich.
2017 Systemwide Sales ($000)$48*
YOY Sales Change48.9%
2017 U.S. Units16
YOY Unit Change23.1%
2017 Average Unit Volume ($000)$3,400*
Future 50 Year2018
FranchisingNo
*Technomic estimate

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