Sustainability and transparency are at the heart of Luke’s Lobster, a fast casual specializing in lobster rolls. “You can trace every seafood roll back to the wharf it was caught at,” says Luke Holden, a third-generation lobsterman who is the chain’s founder and CEO. “We’re able to know where every lobster, fish and shrimp are caught, and we only source seafood from sustainable fisheries.”

Earlier this year, Luke’s Lobster received certification as a B Corp, a for-profit company that can demonstrate it benefits the public by making a positive impact on the community, the environment, workers or society. “Getting the certification validates all the work we have done since day one for sustainable fisheries, our team, and our communities,” Holden says. “Beyond that, B Corp provides the rigor and standards to ensure we remain transparent and constantly improve our business’s impact on the world.”

It’s not just focused on eco-practices, though. The growing brand rolled out a mobile app in the spring. It features a loyalty rewards program, an order-ahead tool, mobile payment and a map of all units. Delivery via the app is expected to be launched in the coming months. 

2017 Systemwide Sales ($000)$36*
YOY Sales Change33.7%
2017 U.S. Units30
YOY Unit Change42.9%
2017 Average Unit Volume ($000)$1,400*
Future 50 Year2018
FranchisingNo
*Technomic estimate

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