Naf Naf Grill is making a push to bring shawarma to the masses. As part of that, the chain—which is owned by private-equity firm Roark Capital—brought over Paul Damico, former Focus Brands president, as CEO. “The concept is ready to be franchised,” he told Restaurant Business in January. This year, it also launched a digital app, in part to capitalize on the off-premise boom. In addition to online sales from that app and its website, Naf Naf is focusing on catering as a sales driver.
| Location | Naperville, Ill. |
|---|---|
| 2017 Systemwide Sales ($000,000) | $48* |
| YOY Sales Change | 58.0% |
| 2017 U.S. Units | 38 |
| YOY Unit Change | 52.0% |
| 2017 Average Unit Volume ($000) | $1,500* |
| Future 50 Year | 2018 |
| Franchising | Yes |
*Technomic estimate
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