The wandering Louisianan in question is Raymond “Griff” Griffin, a onetime fish lodge operator who left the land of gumbo and later found himself in the unlikely outpost of Frisco, Colo. He and his late wife opened a restaurant featuring just four Mississippi Delta specialties, including beignets. The authentic fare was a hit, leading to an expanded menu and outlets as far afield as Greenville, S.C. The emphasis is still on gumbos and platters of fried fish, with a few nods (such as pasta) to Yankee tastes.
| Location | Covington, La. |
|---|---|
| 2017 Systemwide Sales ($000,000) | $25* |
| YOY Sales Change | 53.6% |
| 2017 U.S. Units | 12 |
| YOY Unit Change | 33.3% |
| 2017 Average Unit Volume ($000) | $2,500* |
| Future 50 Year | 2018 |
| Franchising | Yes |
*Technomic estimate
For more insights from Technomic as well as Technomic’s analysis, growth forecast and more: