The Simple Greek is known for its relationship with Marcus Lemonis, host of CNBC series “The Profit.” On the show, Lemonis turns around a struggling business and buys a stake in it, something he did for The Simple Greek, then known as My Big Fat Greek Gyro. It was converted into a fast casual, serving customizable bowls and pitas, hummus, lentil soup and desserts. Since then, the chain has been in growth mode, opening 17 units in 2017, with 30 more planned for this year.
| 2017 Systemwide Sales ($000,000) | $21* |
|---|---|
| YOY Sales Change | 55.1% |
| 2017 U.S. Units | 15 |
| YOY Unit Change | 36.4% |
| 2017 Average Unit Volume ($000) | $1,600* |
| Future 50 Year | 2018 |
| Franchising | No |
*Technomic estimate
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