“Unicorn casual” is how CEO Jeff Chandler describes Hopdoddy. “We transcend fast casual into a variation of casual dining. That makes us ‘rare,’” like a unicorn, he says. Chandler applies that uniqueness to growth as well. “We won’t stamp out identical cookie-cutter restaurants in every market,” he says, instead working with a prototype that can adapt to different sites. Hopdoddy is on pace to open one location a month through 2019, focusing on central Florida and the rest of the Southeast. 

LocationAustin, Texas
2017 Systemwide Sales ($000,000)$49*
YOY Sales Change35.8%
2017 U.S. Units22
YOY Unit Change29.4%
2017 Average Unit Volume ($000)$2,500*
Future 50 Year2018

*Technomic estimate

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