“Unicorn casual” is how CEO Jeff Chandler describes Hopdoddy. “We transcend fast casual into a variation of casual dining. That makes us ‘rare,’” like a unicorn, he says. Chandler applies that uniqueness to growth as well. “We won’t stamp out identical cookie-cutter restaurants in every market,” he says, instead working with a prototype that can adapt to different sites. Hopdoddy is on pace to open one location a month through 2019, focusing on central Florida and the rest of the Southeast.
|2017 Systemwide Sales ($000,000)||$49*|
|YOY Sales Change||35.8%|
|2017 U.S. Units||22|
|YOY Unit Change||29.4%|
|2017 Average Unit Volume ($000)||$2,500*|
|Future 50 Year||2018|