“Unicorn casual” is how CEO Jeff Chandler describes Hopdoddy. “We transcend fast casual into a variation of casual dining. That makes us ‘rare,’” like a unicorn, he says. Chandler applies that uniqueness to growth as well. “We won’t stamp out identical cookie-cutter restaurants in every market,” he says, instead working with a prototype that can adapt to different sites. Hopdoddy is on pace to open one location a month through 2019, focusing on central Florida and the rest of the Southeast.
| Location | Austin, Texas |
|---|---|
| 2017 Systemwide Sales ($000,000) | $49* |
| YOY Sales Change | 35.8% |
| 2017 U.S. Units | 22 |
| YOY Unit Change | 29.4% |
| 2017 Average Unit Volume ($000) | $2,500* |
| Future 50 Year | 2018 |
| Franchising | No |
*Technomic estimate
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