The 25-unit chain was founded in 2005 in a small house that Brian Burchill and Robert Maynard converted into a restaurant. It quickly grew to three locations, serving dishes such as avocado Benedict and housemade hash. The company started franchising in 2013 and has become mostly franchise-run. While it is still focused on dine-in traffic, the chain has had to adjust to the growing demand for grab-and-go options, adding more warmers and reach-in coolers.

LocationCharlotte, N.C.
2017 Systemwide Sales ($000,000)$30*
YOY Sales Change53.7%
2017 U.S. Units25
YOY Unit Change47.1%
2017 Average Unit Volume ($000)$1,500*
Future 50 Year2018

*Technomic estimate

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