The 25-unit chain was founded in 2005 in a small house that Brian Burchill and Robert Maynard converted into a restaurant. It quickly grew to three locations, serving dishes such as avocado Benedict and housemade hash. The company started franchising in 2013 and has become mostly franchise-run. While it is still focused on dine-in traffic, the chain has had to adjust to the growing demand for grab-and-go options, adding more warmers and reach-in coolers.
|2017 Systemwide Sales ($000)||$30*|
|YOY Sales Change||53.7%|
|2017 U.S. Units||25|
|YOY Unit Change||47.1%|
|2017 Average Unit Volume ($000)||$1,500*|
|Future 50 Year||2018|