The concept has as many facets as a chandelier prism. It's partly a traditional cafe, specializing in wraps, burgers, bowls and smoothies. It also functions as a retail outlet abounding in ready-to-eat fare. Then there's the meal-plan part of the business. Customers can pre-order one, two or three meals per day a week, be it for a five- or seven-day stretch. Prices range from $41 for five meals to $137 for 21.

LocationWilmington, N.C.
2021 Systemwide Sales ($000,000)$42*
YOY Sales Change30.3%
2021 U.S. Units60
YOY Unit Change17.6%
2021 Average Unit Volume ($000)$750*
Future 50 Year2022
FranchisingYes

*Technomic estimate

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